Now, the chain is making an effort to get organized, Marie Kondo-style.
At its flagship location in New York City, the chain has eradicated 44% of merchandise and organized what stays by class, value and model, versus its earlier technique of carrying dozens of various tub mats and might openers. The chain additionally lowered cabinets, widened aisles and diminished the area on the gross sales flooring by round 15% to make it less complicated for patrons to search out merchandise they’re attempting to find.
It’s all a part of Bed Bath & Beyond’s plan to “modernize” its stores. The chain is making a $250 million funding to declutter and renovate 450 places — greater than half its whole — over the following three years. Bed Bath & Beyond has confronted falling gross sales and declining foot visitors in recent times as customers defect to stores like Target and store on Amazon, which carry a lot of the identical fundamentals that Bed Bath & Beyond sells.
CEO Mark Tritton defined among the adjustments at an occasion with reporters Tuesday. “We just didn’t need to stack [products] to the ceilings,” he mentioned, noting that customers had been beforehand overwhelmed by their decisions.
Fixing ‘outdated’ stores
The flagship retailer is about to reopen Thursday after seven months of renovations.
It options new mini-shops for manufacturers resembling Casper, SodaStream, Nespresso and Dyson the place customers can check out merchandise and a restaurant for customers to seize La Colombe espresso or a sandwich mid-shop. Bed Bath & Beyond’s purpose with these additions is to compel customers to spend extra time within the retailer. The flagship is the one reworked retailer that may have a restaurant, nonetheless.
Bed Bath & Beyond has additionally tried to enchantment to clients who need a faster go to to the shop. It has added a devoted pickup space for patrons buying merchandise on-line, a characteristic to its cell app the place clients can scan and purchase merchandise on the app as they store and bypass the checkout line, and self-checkout stations.
Cristina Fernandez, a retail analyst at Telsey Advisory Group, mentioned Bed Bath & Beyond’s stores “looked outdated” and “hadn’t been invested in for many years.”
Bed Bath & Beyond executives additionally emphasised on the Tuesday occasion that the reworked retailer had higher lighting and upgraded flooring paneling than the outdated one. Stacey Shively, a senior vp, mentioned that the bedding and tub part within the basement of the shop was once “dark and gloomy and a little depressing.”