The new bedding section at the store with Bed Bath & Beyond's private label Wild Sage brand. An executive described the old bedding area as "dark and glooomy."


Now, the chain is making an effort to get organized, Marie Kondo-style.

At its flagship location in New York City, the chain has eradicated 44% of merchandise and organized what stays by class, value and model, versus its earlier technique of carrying dozens of various tub mats and might openers. The chain additionally lowered cabinets, widened aisles and diminished the area on the gross sales flooring by round 15% to make it less complicated for patrons to search out merchandise they’re attempting to find.

It’s all a part of Bed Bath & Beyond’s plan to “modernize” its stores. The chain is making a $250 million funding to declutter and renovate 450 places — greater than half its whole — over the following three years. Bed Bath & Beyond has confronted falling gross sales and declining foot visitors in recent times as customers defect to stores like Target and store on Amazon, which carry a lot of the identical fundamentals that Bed Bath & Beyond sells.

CEO Mark Tritton defined among the adjustments at an occasion with reporters Tuesday. “We just didn’t need to stack [products] to the ceilings,” he mentioned, noting that customers had been beforehand overwhelmed by their decisions.

Tritton joined Bed Bath & Beyond from Target two years in the past and has led the corporate by a turnaround over the previous yr with housebound customers rising their spending on kitchen and residential necessities. The firm can be closing 200 underperforming stores.

Fixing ‘outdated’ stores

The flagship retailer is about to reopen Thursday after seven months of renovations.

It options new mini-shops for manufacturers resembling Casper, SodaStream, Nespresso and Dyson the place customers can check out merchandise and a restaurant for customers to seize La Colombe espresso or a sandwich mid-shop. Bed Bath & Beyond’s purpose with these additions is to compel customers to spend extra time within the retailer. The flagship is the one reworked retailer that may have a restaurant, nonetheless.

Bed Bath & Beyond has additionally tried to enchantment to clients who need a faster go to to the shop. It has added a devoted pickup space for patrons buying merchandise on-line, a characteristic to its cell app the place clients can scan and purchase merchandise on the app as they store and bypass the checkout line, and self-checkout stations.

Cristina Fernandez, a retail analyst at Telsey Advisory Group, mentioned Bed Bath & Beyond’s stores “looked outdated” and “hadn’t been invested in for many years.”

The new bedding section at the store with Bed Bath & Beyond's private label Wild Sage brand. An executive described the old bedding area as "dark and glooomy."The new bedding section at the store with Bed Bath & Beyond's private label Wild Sage brand. An executive described the old bedding area as "dark and glooomy."
Modernizing stores shall be essential to serving to Bed Bath & Beyond (BBBY) compete with Target (TGT), HomeItems, At Home (HOME) and Amazon (AMZN), she mentioned. “Their stores weren’t really a good shopping experience and that needed to change.”
One different change on the flagship: Joe Hartsig, the corporate’s chief merchandising officer, mentioned Bed Bath & Beyond had beforehand “not been addressing more value-conscious consumers.” So it’s showcasing new private brands resembling Simply Essential — a house, kitchen and tub product line with ladles and serving spoons for $1, tub towels for $4, and pillows for $5 — across the retailer with massive blue indicators promoting their low costs. The firm plans to extend its personal label model gross sales to 30% of whole gross sales, up from round 10% final yr.

Bed Bath & Beyond executives additionally emphasised on the Tuesday occasion that the reworked retailer had higher lighting and upgraded flooring paneling than the outdated one. Stacey Shively, a senior vp, mentioned that the bedding and tub part within the basement of the shop was once “dark and gloomy and a little depressing.”

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