“Sport has the power to bring people together and to create a lasting impact on young people and communities all over the world. I’ve seen firsthand how programmes such as Sports with Us make real change and allow access and opportunities that are vital in our communities,” stated Sir David Beckham. “I applaud Brian Moynihan and his team’s long-term plans to use sports as a vehicle for change. I’m inspired by their efforts which have made me reflect on my own experiences both in sport and through my work with organisations like UNICEF. I am proud to partner with Bank of America to extend this work and use my platform to shine a light on their incredible and impactful Sports with Us programming.”
Sports with Us builds on Bank of America’s intensive sports activities partnerships, delivering long-term funding in applications that promote participation, well-being and alternative for younger individuals in communities throughout the U.S. – whereas producing vital financial influence. In 2026 and past, Bank of America will help main sporting moments that create lasting influence and legacy, together with the FIFA World Cup 26™, Boston Marathon offered by Bank of America, the Masters Tournament and Augusta National Women’s Amateur, Bank of America Chicago Marathon, amongst many others.
“Sir David’s work to support communities around the world and his passion for helping others excel, achieve and participate in sports are second to none. He shares our drive to connect and empower people through sport,” stated David Tyrie, President, Marketing, Digital and Specialized Consumer Client Solutions. “With Sir David’s assist, we’ll speed up change and make investments the place it issues most.
Bank of America organizes its main sports activities partnerships to drive influence via nice moments in sport:
- Soccer: As the official financial institution sponsor of FIFA World Cup 26™, and the official financial institution companion of U.S. Soccer Federation, Bank of America is harnessing the ability of soccer to attach and encourage billions of followers in communities throughout the usand around the globe.
- Endurance: In 2025, the Chicago Marathon and the Boston Marathon, had been two key moments via which the financial institution linked with tens of millions of sports activities followers to boost significant funds, and convey vital financial advantages to the communities:
- Combined financial influence of greater than $1.1 billion.
- Giving totals of greater than $90 million throughout the 2 occasions.
- More than 400 complete companion organizations benefitting.
- Golf: The financial institution’s dedication to golf contains being a Champion Partner with The Masters Tournament as half of its longstanding relationship with the Augusta National Golf Club, anchored in partnerships with the Augusta National Women’s Amateur, Latin America Amateur Championship and Asia-Pacific Amateur Championship. To assist develop the sport of golf, Bank of America launched Golf with Us, which was designed to broaden entry to the game, with a objective to enroll tens of millions of children over the following 5 years.
- Sports with Us clinics: In a number of cities throughout the U.S. yearly, the financial institution pulls collectively skilled athletes, celebrities and Bank of America staff to assist children be taught essential life classes via the ability of sport. In the following 10 years, the objective of these clinics is to positively affect the lives of tons of of hundreds of children, giving them essential instruments to assist set them up for fulfillment in sports activities and life.
The partnership with Bank of America is pushed via Authentic Brands Group (Authentic), who co-own and handle Sir David Beckham’s model. As half of the connection, Authentic Live, Authentic’s dwell occasions division will help and provide occasion supply for Bank of America at a quantity of occasions within the U.S. throughout its sports activities programming.
Bank of America
Bank of America is one of the world’s main monetary establishments, serving particular person shoppers, small and middle-market companies and enormous companies with a full vary of banking, investing, asset administration and different monetary and threat administration services. The firm offers unmatched comfort in the United States, serving almost 70 million client and small enterprise shoppers with roughly 3,600 retail monetary facilities, roughly 15,000 ATMs (automated teller machines) and award-winning digital banking with roughly 59 million verified digital customers. Bank of America is a worldwide chief in wealth administration, company and funding banking and buying and selling throughout a broad vary of asset courses, serving companies, governments, establishments and people around the globe. Bank of America affords industry-leading help to roughly 4 million small enterprise households via a collection of progressive, easy-to-use on-line services. The firm serves shoppers via operations throughout the United States, its territories and greater than 35 international locations. Bank of America Corporation inventory (NYSE: BAC) is listed on the New York Stock Exchange.
For extra Bank of America information, together with dividend bulletins and different essential data, go to the Bank of America newsroom and register for news email alerts.
Sir David Beckham
David Beckham was the primary English soccer participant to win league titles in 4 international locations: England, Spain, the United States and France. His profession spanned 20 years with some of essentially the most profitable golf equipment on the earth: Manchester United, Real Madrid, AC Milan, LA Galaxy, Paris Saint-Germain and the England group, which he captained for six years. Since retiring from soccer in 2013, Beckham has labored with world-leading manufacturers together with Adidas, Tudor, Hugo Boss, Stella Artois and Sands. In 2018, he grew to become a founder and co-owner of Major League Soccer membership Inter Miami CF, the fruits of his lifelong ambition to personal a soccer membership and the beginning of an thrilling new chapter.
Throughout his life, Beckham has been dedicated to supporting charities and tasks that search to drive change for the higher. In 2024, he was appointed Ambassador for The King’s Foundation, which appears to nature and custom to construct thriving, sustainable communities and remodel lives by providing training programmes that defend conventional expertise and information for future generations. He has labored with UNICEF for almost 20 years as a Goodwill Ambassador, a task that promotes and protects the rights of the world’s most susceptible kids. In 2015, David launched the 7 Fund with UNICEF—a novel partnership to provide susceptible and deprived kids the chance to achieve their full potential. He additionally campaigns for Malaria No More, utilizing his platform to make sure the world and its leaders hear the pressing message of the malaria combat. Additionally, in his place as Ambassadorial President of the British Fashion Council (BFC), David helps promote and nurture British vogue and the UK’s inventive industries. In September 2025, he was Knighted by His Majesty King Charles III for his companies to sports activities and charity.
In 2019, David based the content material studio, Studio 99. The studio operates each editorial and business manufacturing, and specialises in creating and producing premium documentary options, collection and codecs for international platforms and networks, together with Netflix, Disney+ and Amazon Prime Video. Studio 99’s current work has included the Emmy award-winning documentary collection “BECKHAM” (Netflix) and the compelling documentaries “99”, about Manchester United’s extraordinary treble-winning season, and “Ronnie O’Sullivan: The Edge of Everything” (each for Amazon Prime Video). The studio additionally produces business content material for globally recognised manufacturers such as Nespresso, EA Sports, Tudor and Maserati.
In February 2022, Authentic, the world’s largest sports activities and leisure licensing firm, introduced a strategic partnership with David Beckham to co-own and handle Beckham’s international model. In connection with the partnership, David Beckham grew to become a shareholder in ABG and joined a roster of ABG’s rising leisure portfolio that features some of the world’s most celebrated athletes and iconic sports activities manufacturers, such as Muhammad Ali, Shaquille O’Neal, and Sports Illustrated.
Authentic Brands Group
Authentic Brands Group (Authentic) is the world’s main proprietor of sports activities, life-style and leisure mental property. It acquires and owns iconic manufacturers, positions them for long-term progress and companions with top-tier operators to scale globally, all whereas delivering daring storytelling and advertising that brings every model to life.
Authentic owns greater than 50 international manufacturers, producing roughly $32 billion in annual systemwide retail gross sales. These manufacturers have a big presence in 150 international locations, with greater than 30,000 freestanding shops and shop-in-shops, as nicely as 500,000 factors of sale worldwide. Authentic’s portfolio of globally acknowledged manufacturers contains Shaquille O’Neal, David Beckham, Reebok, Champion, Nautica, Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Dockers, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its three way partnership with Saks Global, Authentic Luxury Group (ALG), it drives progress for luxurious and accessible luxurious manufacturers, together with Barneys New York, Judith Leiber, Hervé Léger, Vince, Neiman Marcus, Saks Fifth Avenue and Saks OFF 5TH.
For extra data, go to authentic.com.
Follow Authentic on LinkedIn, Instagram and WeChat.
Reporters could contact
Andy Aldridge, Bank of America
Phone: 1.980.387.0514
[email protected]
SOURCE Bank of America Corporation
