Puerto Rico’s native economic system acquired a large boost from Bad Bunny’s Bad Bunny’s 31-date residency, giving Popular — the most important financial institution on the island — a raise as effectively, in accordance with Wells Fargo. The funding agency, which has an chubby score on Popular, raised its value goal to $150 from $140. The new goal indicators upside of 17.2%. Bad Bunny’s exhibits added roughly $400 million to Puerto Rico’s economic system with almost 600,000 attendees turning out to see the artist, he added. Bad Bunny, whose authorized title is Benito Antonio Martinez, held his residency’s ultimate present over the weekend. BPOP YTD mountain BPOP yr so far “The Bad Bunny experience likely offset all, if not more, of the typical 3Q seasonality for island deposits, providing upside potential for larger balances sheets, and ultimately EPS,” Wells Fargo analysts Timur Braziler mentioned within the observe to purchasers. Concertgoers helped maintain tourism on the island throughout its low season months of August and September, assuaging deposit pressures on native banks, together with Popular’s banking arm, Wells Fargo famous. Separately, Popular’s banking arm can be poised to profit from the financial impact of federal stimulus disbursements value roughly 8% of the island’s gross nationwide product over the subsequent decade, Braziler mentioned. Wells Fargo is in step with different Wall Street outlets protecting Popular. Out of the eight analysts who cowl Popular, three-quarters charge the inventory a purchase or robust purchase, LSEG information exhibits. Popular shares this yr have been on hearth, up 35% in that point. ( Learn the most effective 2026 methods from contained in the NYSE with Josh Brown and others at CNBC PRO Live. Tickets and information right here . )