Sundeep ‘Sunny’ Paidipally, Head of Data Science

Media technique consultancy and know-how enterprise Audience Precision declares the promotion of Sundeep ‘Sunny’ Paidipally to head of data science, together with the recruitment of a brand new research coordinator.

Paidpally has been with Audience Precision since 2016, initially becoming a member of as a data analyst. In his new function, he’ll lead the enterprise’ data science group, serving to to make use of data to construct enterprise methods for shoppers, and will report back to CEO Haydon Bray.

Paidpally mentioned: “I’m looking forward to driving the data team to deliver unique insights, used for building powerful and engaging media strategies using our own proprietary tech stack.”

Bray mentioned: “This is a really exciting time for Audience Precision, as we continue to expand our team, while also celebrating the rise of one of our long-standing people. Sunny’s intimate knowledge of the business, the team and its capabilities put him in good stead to lead our data science division.”

The firm has additionally appointed Vaibhavi Deshpande as research coordinator, who joins from the University of Sydney, the place she obtained a grasp’s in research – digital communication and media/multimedia.

Deshpande will use her ardour for digital media and research to help Audience Precision’s research unit, led by world head of research, Laura Newman.

The new hires come on the again of the appointment of new consumer associate Monia Montefusco, who joined the enterprise earlier this month to handle key accounts together with non-alcoholic model Lyres and retailer RM Williams.

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