HILLSBOROUGH, N.J., Aug. 29, 2025 /PRNewswire/ — Athlens, the quickly rising market connecting highschool athletes with native content material creators, as we speak introduced a landmark partnership with Iron Peak Sports & Events, New Jersey’s premier multi-sport venue. This collaboration marks the primary time a sports activities facility of Iron Peak’s scale has formally partnered with a creator platform to provide on-demand, professional-grade media companies to athletes at each stage.
Through the Athlens platform, athletes coaching or competing at Iron Peak will now find a way to seamlessly ebook photographers, videographers, and graphic designers, gaining entry to spotlight reels, media-day experiences, and NIL-ready content material that had been as soon as reserved for elite faculty or skilled packages.
“This partnership is a blueprint for how facilities can enhance athlete experiences beyond the field,” mentioned Jais Roy, CEO of Athlens. “Iron Peak isn’t just giving athletes a place to play, they’re giving them a stage. Together, we’re making top-tier media access part of the modern youth sports journey. I also want to thank our Athlens team members Aidan Rico, Sarang Khullar, James Hamlette, Nanika Majumdar, and Lucia Heiser who were instrumental in making this partnership a reality.”
Piers Giles, General Manager at Iron Peak Sports & Events, added:
“At Iron Peak, we measure success by the meaningful opportunities we create for athletes and their families, both on and off the field. We are committed to fostering a strong, connected community, and our exclusive new partnership with Athlens is a powerful step forward in that mission. Through access to professional-grade tools and content that support athletic development, recruitment, and the celebration of personal milestones, this collaboration helps deepen the connection between families and the Iron Peak experience. We believe this is the next evolution of the facility experience, and we’re proud to lead the way.”
As a hub for large-scale tournaments, camps and coaching throughout sports activities like basketball, soccer, volleyball and lacrosse, Iron Peak will leverage Athlens’ community of vetted creators to ship constant, high-quality media companies to its group. Creators on the Athlens platform will even profit from dependable bookings and elevated publicity by way of Iron Peak’s strong programming and occasion calendar.
The partnership highlights Athlens’ mission to present entry to skilled content material for athletes whereas empowering creators to take part within the fast-growing sports activities media financial system. It additionally displays a shift in how forward-thinking services method athlete companies, extending past efficiency and competitors to embody branding and creating their skilled picture.