A not too long ago launched Fox poll confirmed Kemp at 60%, in contrast to simply 28% for Perdue, a surprising discovering that suggests the incumbent is not going to simply win — he’s going to romp.

Which, at first look, could seem bizarre. After all, former President Donald Trump inspired Perdue to enter the race in the first place and endorsed him. Kemp has been enemy #1 for Trump since he refused to overturn the 2020 election leads to the state.

But there is a lesson to be realized right here.

And that lesson is that this: Running a marketing campaign solely on the false notion that the 2020 election was stolen is not sufficient to win.

The fact of Perdue’s candidacy is that he has by no means discovered any message past a) the election was stolen (it wasn’t) and b) Kemp did not do sufficient to, ahem, cease the steal.

On every part aside from that, Perdue appeared to be typically simpatico with Kemp. Both have been down-the-line conservatives who, typically talking, supported the Trump-ward flip of the GOP.

“Perdue thought that Trump was a magic wand,” former House Speaker Newt Gingrich (and a Perdue endorser) told The New York Times about the race. “In retrospect, it’s hard to understand David’s campaign, and it’s certainly not the campaign those of us who were for him expected.”

The conclusion right here appears easy: A marketing campaign constructed solely on the concept that the 2020 election was fraudulent — regardless of all proof to the opposite — is not sufficient to win.

While Trump-aligned voters clearly agree with the unfounded sentiment that one thing was fishy about the 2020 election, in Georgia at least, it’s not an issue that by itself sways their votes. Perdue is studying that lesson the exhausting means.

The Point: Election denialism is rampant amongst Republican base voters. But Perdue’s seemingly defeat suggests that it’s not an issue that drives people to the polls.