Apple CEO Tim Cook joins Apple workers at the Apple retailer as prospects line up for the launch of Apple new iPhone 17 fashions in New York on Sept. 19, 2025.
Angela Weiss | AFP | Getty Images
Apple shares have rallied in the two days since the firm launched new iPhones, and the stock has now erased its losses for 2025.
With Apple’s 4% acquire on Monday, the stock is up a bit of over 2% for the year. Apple is the final of the tech megacaps to show positive.
On Friday, Apple launched new iPhone, Apple Watch, and AirPods models on Friday. The new iPhones, particularly the midrange $999 iPhone Air, mark the first important redesign in years, and analysts say early wait occasions recommend demand is robust.
“Our tracking of iPhone ship dates on Apple’s own website, and various carrier websites, indicates that as of Sep 22nd, ship time (in days) for the iPhone 17 (18 days) are more extended vs last year’s iPhone 16 (10 days),” Bank of America Securities analysts wrote in a observe Monday.
The firm can also be seeing strong demand in China, a key market for Apple, analysts say, primarily based on pre-order occasions.
Apple stays the laggard amongst the greatest tech firms to this point in 2025, partially as a result of it is spending far much less on AI chips and knowledge facilities than its rivals. The firm has additionally delayed a key enchancment to its Siri assistant till 2026, elevating issues that it is falling behind firms similar to Google and Microsoft in integrating the expertise into its merchandise.
But Apple’s new merchandise embody a number of AI options, similar to its new AirPods Pro 3 headphones automatically translating spoken text, and its new Apple Watch fashions utilizing machine studying to warn customers about high blood pressure risks.
