Apple hires former BMW executive as its car project moves ahead


Ulrich Kranz, a former executive at BMW who steered its electrical car efforts, has been employed by Apple, a spokesman confirmed Friday. The information was first reported by Bloomberg.

Kranz led the event of BMW’s i3, an electrical car that debuted in 2013 and has a carbon fiber body, an uncommon characteristic for a car that is not an particularly costly, high-end car. He left BMW in 2016.

Most just lately, Kranz resigned this April as CEO of Canoo, a Los Angeles electrical car startup that expects to launch a shopper car subsequent yr. Before Canoo he labored briefly at one other electrical car startup, Faraday Future.
Kranz’s addition appears to replicate that Apple stays critical about its car project, regardless of experiences of obvious setbacks. Earlier this yr, there have been experiences of Hyundai and Kia manufacturing a car for Apple, however these automakers later stated they weren’t in talks with Apple.

Apple, which is notoriously secretive, hasn’t publicly acknowledged its efforts to develop electrical and autonomous automobiles, and the corporate declined to remark for this story, other than confirming Kranz’s rent. But there are numerous indications that Apple is fascinated with rethinking the car.

Apple acquired Drive.ai, a self-driving car startup in 2019, and has a allow to function autonomous automobiles in California. It additionally has a patent for a digital actuality system to handle movement illness in automobiles, and a patent for adjusting how darkish a window is tinted, in actual time.
Apple’s efforts seem to have gone via ups and downs, together with reportedly laying off hundreds of staff on the project in 2019.

Apple’s “special projects group” is led by Vice President Doug Field, who beforehand labored at Tesla, Ford, and was the lead engineer for the Segway.

The auto trade is shifting from conventional inside combustion powered engines to electrical motors, which has created the chance for brand spanking new gamers to compete with incumbents like Ford, GM and Toyota. Electric car excitement in the last year has helped make Tesla the world’s most useful automaker.
Tesla CEO Elon Musk claimed earlier this yr that he as soon as reached out to Apple CEO Tim Cook about buying Tesla, however Cook wasn’t .

Apple didn’t touch upon Musk’s declare on the time.

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