Apple hires BMW veteran in latest sign of electric car push


This picture, taken in March 2019, reveals Apple’s headquarters in Cupertino, California.

felixmizioznikov | iStock Editorial | Getty Images

Apple has employed Ulrich Kranz, a former senior government at BMW who centered on electric automobiles, Apple confirmed to CNBC’s Phil LeBeau on Thursday.

The rent is the latest sign that Apple is critical about constructing an electric car to compete with automakers similar to Tesla.

Hyundai stated earlier this yr it was in talks with Apple to fabricate its car earlier than strolling its feedback again and confirming it was no longer in discussions.

Apple has by no means confirmed it’s constructing a car however has employed expertise from the automotive business and examined self-driving software program in California. In 2018, Apple hired Doug Field from Tesla, who labored on Tesla’s Model 3. With its experience in provide chains, battery expertise and person expertise, Apple would symbolize a serious competitor to current automakers if it ever releases a car. Apple’s car mission has been restructured a number of instances, most recently in early 2019.

Read extra about electric automobiles from CNBC Pro

Apple didn’t say whether or not Kranz will work on Apple’s car mission, which is named Special Projects Group or SPG. But Kranz has intensive expertise constructing groups centered on electric automobiles.

Before becoming a member of Apple, Kranz was a co-founder of Canoo, which is engaged on a self-driving electric car. At BMW, he led the corporate’s electric car growth program, which resulted in the electric i3 car and a hybrid sports activities car referred to as the i8, in keeping with Bloomberg, which first reported the hire.

Leave a Reply

Your email address will not be published. Required fields are marked *