Amazon is introducing its newest palm-recognition technology to a concert venue in the US – that means attendees might be ready to use their hand as a ticket.
The retailer might be bringing Amazon One to the Red Rocks amphitheatre in Denver, Colorado, earlier than it will likely be out there at different venues in the approaching months.
It is the primary time it will likely be used exterior of Amazon‘s shops, the place consumers pays for meals and different gadgets by swiping their palms.
Concertgoers can join to join their palm to a ticketing account by hovering their hand over a tool forward of the occasion – and can solely want to join as soon as.
They can then use their palm as a ticket to get into different venues at reveals and occasions on the venue, and revellers do not want an Amazon account to use it.
In order to deliver the technology to Red Rocks, Amazon signed a take care of leisure firm AEG – which sells tickets on AEG’s ticketing website, AXS.
AXS chief govt Bryan Perez mentioned different venues plan to add the technology in the close to future, nevertheless, he declined to say the place or what number of.
Mr Perez mentioned that concertgoers can attain their seats sooner by utilizing the palm technology reasonably than holding up their telephone to an attendant to scan a bar code.
People who need to scan their palms may have a separate lane to enter the venue.
“You don’t have to fumble around with your phone,” mentioned Mr Perez. “Your hand is always attached to your body.”
The technology has been met with some criticism, with privateness consultants warning towards firms utilizing biometric knowledge, akin to face or palm scans, due to the danger of it being hacked and stolen.
But Amazon has mentioned it shops the palm photos in a safe a part of its cloud and never on the Amazon One machine.
It added that customers may ask for his or her info to be deleted at any time.