First launched to most people final 12 months, Echo Frames are good glasses in a traditional-looking type. No wild lenses like on Snapchat Spectacles or a mini projector like on Google Glass. In our evaluate final December, we discovered that Echo Frames did an excellent job displaying the futuristic prospect of getting Alexa at our beck and name every time or wherever. At $250, although, they weren’t the most cost effective. Especially with Warby Parker providing frames and lenses for $100.

Now Amazon has three new lenses that may be paired with Echo Frames: blue-light and two sunglass lenses. To focus on this rollout together with how Echo Frames got here to be, NCS Underscored had an unique chat with Jean Wang, the director of Echo Frames. We began off with two new variants of the Frames and touched on the event of Amazon’s good glasses.


Amazon is now launching three new lens choices for Echo Frames. Blue-light lenses, black polarized sunglass lenses and blue mirror sunglass lenses can be found now for $269.99. None of those change the smarts packed inside; they’re simply completely different lens sorts in the identical body. And you may nonetheless get the common Echo Frames with clean clear lenses at $250.

These fashions supply a brand new entry level for potential Echo Frames clients whereas answering suggestions from customers — we even requested the place a blue Frame possibility was in our review.

“We thought about providing utility and delight to customers who don’t naturally wear prescription frames,” says Wang. Amazon is aiming to supply an all-in-one answer from the second you order. You received’t want to exchange common Echo Frames lenses with a blue-light or sunglass possibility. Those who want prescription lenses will nonetheless want to try this, although.

Blue-light filtering and sunglass choices are coming at a time when many within the United States are able to get again within the swing of issues after greater than a 12 months of being locked down as a result of pandemic. It makes sense that Amazon would launch a roadworthy pair of Echo Frames, with polarized (and cool-looking) blue mirror finishes.

The addition of blue-light lenses is welcomed, because it reduces the quantity of emitted blue mild from units equivalent to telephones, tablets and laptops that may hit your eye. In real-world use, it ought to cut back eye pressure for people who need to be in entrance of a display screen for lengthy intervals of time. We haven’t gone hands-on with the brand new lenses simply but, however they give the impression of being fairly sharp in renders and photographs.

Wang and the workforce at Amazon wished the tip product to be acquainted, understanding {that a} good proportion of customers would doubtless be prescription wearers. She famous that the design course of included “a lot of interaction with optometrists [and] opticians to see how they fit and to make it just as seamless.”

This manner there wouldn’t be a whole lot of additional work to correctly match Echo Frames for a person or to put in prescription lenses. We went by that course of with our day-one editions and the ultimate product. Amazon contains an optometrist card within the field with Echo Frames, which particulars the correct methods to form the glasses in addition to putting in the lenses. Wang additional explains that they examined a number of variations of the cardboard to pack all of the essential particulars and to make it a single complete answer. And in our expertise, it actually wasn’t that tough. We introduced our Echo Frames to our private optometrist and requested if they may do the set up. There had been some seems to be and questions on what good glasses are, however after these it was a typical few day turnaround for putting in the frames.

Jacob Krol/NCS

A key a part of our dialog with Jen Wang was on “why smart glasses?” and what precisely the Frames supply the on a regular basis person.

“We have this kind of a north star vision for technology that enables customers to engage with the real world to be able to hear what’s around them while giving the hands-free access to Alexa and all the information, content and services that it provides,” says Wang. And that strains up with our testing — with onboard microphones, audio system and a connection to the web courtesy of a smartphone, Echo Frames gave us prompt entry to Alexa. It’s the same expertise to that of an Echo good speaker or good show.

She sums it up fairly properly as “technology that’s really there when you need it and just fades away in the background when you don’t.” While round the home you could possibly ask Alexa to make a listing, add one thing to your Amazon cart (and even purchase it), play music or ship an announcement to your related audio system. It’s the basic Alexa expertise however centralized and privatized to you.

For occasion, as a substitute of pausing an Echo that could be taking part in all through your home, you may simply ask the question personally to your Frames. Or in the event you’re at residence with household or mates, you may ask a private request with out disturbing others. It’s additionally a neat method to ship a shock broadcast to your different Alexa-enabled units. The greatest interactions from our testing, although, occur whenever you’re out and about, as you may create a listing or make another request completely hands-free.

Alexa truly picks up your voice by two microphones which might be towards the entrance of the hinge on Echo Frames. Wang explains that it “brings the microphones much closer to your mouth than normal earbuds.” It powers the Alexa expertise and permits to your voice to be heard in a wide range of environments, whether or not you’re whispering to your self at a desk or giving instructions in a loud prepare station.

Open-ear audio system sit on the left and proper stems of the Echo Frames to undertaking the audio in a private bubble round you. And whereas earbuds have made audio system smaller and smaller, “the speakers are actually bigger,” as Wang explains. “[The sound transmission] is away from your ear and it generates sound like in the sphere.” To fill that area, you want a bigger speaker that’s nonetheless pinpointed to the person particularly. As not everybody round you wants to listen to what you’re saying, Wang notes that “we optimized our sound quality for voice, which is not too bass-heavy and not to skew for leakage.” And this full speaker, together with the remainder of the {hardware}, was designed in-house by Amazon.

And this deal with audio high quality was one in every of three key parameters that Wang walked us by. Leakage and Loudness had been the opposite two keys. It concerned Wang, alongside along with her workforce, attempting Echo Frames in a wide range of situations. Some of them might be re-created in a testing lab, whereas others required them going into public. “There were times where we were all kind of walking together down the street trying to block the person wearing the Frames from being seen by other people because we were a confidential program. Definitely a fun time for testing or trying to be discreet,” describes Wang. Ultimately after testing exterior and inside, they discovered “a sweet spot where we’re able to mask the leakage (aka the sound that someone could hear from Echo Frames), but still have the wearer hear.”

In our testing we discovered that Echo Frames do hit it fairly effectively, whereas Bose Frames find yourself broadcasting an excessive amount of sound at occasions. This ended up disturbing our colleagues within the workplace and fellow commuters on the prepare. Wang shares that the spot is round 12 to 18 decibels of sound. This stage must be loud sufficient for the tip person to get pleasure from as effectively.

Jacob Krol/NCS

Echo Frames characteristic a rounded rectangular lens that’s meant to be a one-size-fits-all for all sorts of individuals. Amazon examined a bunch of shapes — “all the way from more masculine shapes, such as aviators, to more feminine shapes, such as cat-eyes. What [was] broadly appealing ended up being this rectangular shape,” says Wang.

In reality, Wang explains they “increased the height of the lens opening and the width of it to fit broader populations.” It’s a smart move and additionally slims down the quantity of differing SKUs Amazon has to ship. This method is completely different from Bose, which provides a number of body types (round and rectangular designs) that may attraction to completely different customers. You don’t get that alternative with Echo Frames, although, even on the brand new lens types.

Similarly, it’s a one-size-fits-all answer for the Echo Frames themselves. In our testing, we famous that the Echo Frames had a considerably flimsy really feel regardless that carbon fiber, aluminum and a TR-90 plastic had been the supplies at play. They are light-weight glasses at 31 grams, but they flexed just a little greater than to our liking. “The ability to have not a rigid front frame, per say, but the spring hinge [Amazon’s proprietary design] allows [it] to accommodate multiple kinds of face sizes and shapes,” Wang explains. Considering you can not go to a retailer and get fitted for Echo Frames, it makes sense that they should go for a wider construct or not less than one with extra flex into it.


“I fundamentally believe technology should help us be more human, or to be able to engage with each other. And so I think that’s part of the underpinning of Echo Frames, which is creating something that helps us be engaged with what matters most in our lives,” says Wang. More so than another Amazon Device product, Frames stick out as an inherently private product that the workforce actually wanted to get proper.

However, Echo Frames will not be an prompt buy for everyone at $250. These three new lens choices clear up the issue of “well, if I don’t wear glasses, they’re not for me,” however they’re even more expensive at $269.99. We requested in regards to the potential for a lower-priced pair, however Wang states “that we will continue to listen to customers and see what makes sense there.” So no guarantees, however we may see one thing within the next era. Historically some Amazon Devices, like Echo and Fire TV streamers, have seen decrease beginning costs down the road.

“These are smart frames that are alive in a way that, you know, they can get updates, they can improve on their smartness,” Wang explains. And not like a typical pair of glasses, Echo Frames provide you with entry to Alexa, music on the go, tales, the information and actually no matter you wish to ask the assistant.


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