--- title: "Adidas Collaborates with Rick Owens on New Collection" url: https://newscentral.site/adidas-collaborates-with-rick-owens-on-new-collection/ language: en publisher: "News Central Site" section: "Style" published: 2026-11-09T13:00:00.000Z updated: 2026-11-09T13:28:29.528Z id: 28181f46-c3d1-4a88-94cf-06c91f4309ed source: "Vogue https://www.vogue.com/article/rick-owens-adidas-collaboration" attribution: "Link to https://newscentral.site/adidas-collaborates-with-rick-owens-on-new-collection/ and name News Central Site when you quote or summarize this story." --- # Adidas Collaborates with Rick Owens on New Collection Rick Owens has announced a new collaboration with Adidas, marking his latest effort in an ongoing relationship with the sportswear giant. Renowned fashion designer Rick Owens has announced a new collaboration with Adidas, marking his latest effort in an on-again, off-again relationship with the sportswear giant. Owens, who is currently in London, where he was delayed due to technical issues accessing Wi-Fi at Claridge's hotel, made himself available for a remote interview. His partner, Michèle Lamy, is attending RuPaul's Drag Race as a guest judge, and Owens' schedule allowed for a brief window of time to speak with our reporter. The new Adidas collection is the culmination of Owens' long history in fashion, which spans nearly three decades. He refers to those who work with him or are loyal fans of his brand as part of his "family, suggesting a strong sense of loyalty and connection to his community. Rick Owens has reunited with Adidas to create a new line of shoes, leveraging their innovative springblade technology. This cutting-edge feature consists of futuristic blades at the sole of the shoe, which gives the footwear an unmistakable avant-garde look. The collaboration between Owens and Adidas is not just about creating a new product but also about unifying his team behind a shared brand identity. As Owens himself put it, getting his team to switch from other branded sneakers to their own was a key motivation for this partnership. By using Adidas' technology, Owens aimed to create runners that would meet the high standards of both brands. The shoes were first showcased during Owens' spring 2027 runway show in June, where they made a dramatic impression alongside his ready-to-wear designs. The silhouette of these shoes is reminiscent of Brutalist architecture, with clean lines and minimalist aesthetic. One notable feature is the use of fabric that folds over the foot to create a deflated bag-like shape. The Adidas collaboration extends beyond footwear to encompass various apparel items such as hooded capes, tracksuit pants in different silhouettes, sleeveless tunics, jackets, and bodysuits. These pieces incorporate elements from Owens' previous collections, including his Taco series, which features a folded piece of fabric over the foot. The show's concept of inflated garments combines elements from various sources, including blow-up Halloween costumes and the iconic scene from Charlie and the Chocolate Factory where Violet Beauregarde turns into a blueberry. This unique approach was driven by Rick Owens' desire to create an impactful runway show without generating excessive waste. Owens revealed that he considers sustainability when planning his shows, aiming to avoid building elaborate sets that are ultimately destroyed after the event. The use of inflated garments as a design element aligns with this goal, providing a lightweight and easily transportable solution. This approach also allows Owens to blend innovative technology with more traditional and naive methods. Inflated garments have been used in various contexts for decades, particularly by Japanese workers who have incorporated them into their designs. Adidas adopted this concept around 20 years ago, and now Rick Owens is building upon it as part of his collaboration with the brand. The inflated pieces will not only be showcased on the runway but also produced for purchase. Owens' intention behind creating a more accessible and feasible show is to make his designs feel less like an impossible dream". He draws inspiration from earlier runway shows, where elaborate sets were often used as a spectacle before being discarded. By incorporating inflated garments into his design, Owens aims to create a sense of wonder without the environmental cost. Rick Owens' design philosophy emphasizes accessibility and functionality, a departure from what he perceives as the superficiality of collaborations in the fashion world. To him, collaborations often feel like setting aside fine china for special occasions, implying that they are not part of everyday life. He wants to create clothing that people can wear regularly, not just for show or on rare occasions. The Adidas collaboration is an exception because it gives Owens complete creative freedom, allowing him to produce designs that genuinely reflect his vision rather than conforming to commercial expectations. Rick Owens' approach to fashion is deeply rooted in functionality and comfort. His go-to gym outfit consists of simple, practical pieces such as baggy shorts and thin T-shirts, which allow him to move freely without restricting his movements. When traveling, Owens often favors hotel slippers over sneakers due to space constraints in his carry-on luggage. He has expressed a desire to collaborate with Adidas on creating a comfortable workout shoe that meets his needs for both performance and practicality, hinting at the possibility of future designs with the brand. --- Source: [Vogue](https://www.vogue.com/article/rick-owens-adidas-collaboration) Published by News Central Site: https://newscentral.site/adidas-collaborates-with-rick-owens-on-new-collection/