--- title: "A Cold Wall Appoints Joshua Bullen as Designer in Residence" url: https://newscentral.site/a-cold-wall-appoints-joshua-bullen-as-designer-in-residence/ language: en publisher: "News Central Site" section: "Style" published: 2026-11-04T06:00:00.000Z updated: 2026-11-04T07:48:22.274Z id: 5da9b149-35ab-4fed-87ba-df326661e1d2 source: "Vogue https://www.vogue.com/article/a-cold-wall-names-givenchy-and-kenzo-alum-joshua-bullen-designer-in-residence" attribution: "Link to https://newscentral.site/a-cold-wall-appoints-joshua-bullen-as-designer-in-residence/ and name News Central Site when you quote or summarize this story." --- # A Cold Wall Appoints Joshua Bullen as Designer in Residence The London-based fashion brand has appointed 38-year-old designer Joshua Bullen as its first "designer in residence", marking a significant shift for the brand. London-based fashion brand A Cold Wall has announced a new chapter in its evolution. The label, which was founded in 2015 by Samuel Ross and later sold in 2024, has appointed Joshua Bullen as its first "designer in residence". This move marks a significant shift for the brand. Bullen, a 38-year-old designer with an impressive resume that includes stints at Stone Island, Givenchy, and Kenzo, will create his first collection for A Cold Wall. The collection is set to debut next January as part of a presentation in Paris. A key aspect of Bullen's appointment is his promise to build on the progressive identity established by Ross while expanding the brand's product proposition. This approach reflects the brand's focus on examining the intersections of architecture, class, race, and contemporary British life through its clothing. Bullen's own background as a former intern and protégé of Virgil Abloh adds depth to his appointment. He is well-positioned to navigate the complexities of the fashion industry and drive A Cold Wall forward in its next phase. A Cold Wall's new ownership has set its sights on expanding the brand's global presence, particularly in the United States, where it currently generates the most web traffic. The company's growth prospects are being driven by Four Marketing, a London-based distribution and retail group that acquired A Cold Wall from Tomorrow, a fashion accelerator that had invested in the startup in 2018. This takeover marked a significant milestone for the brand, which had previously been operating independently but was later sold to Four Marketing. Ben Banks, co-founder and CEO of Four Marketing, has identified A Cold Wall's unique blend of cultural and reputational equity as a key asset. However, he also acknowledges that the brand needs to translate this recognition into revenue growth. As someone who mentored Ross through the British Fashion Council's Newgen program, Banks is well-placed to guide A Cold Wall towards commercial success. Four Marketing is now working on expanding A Cold Wall's international reach, with a focus on increasing its presence in key markets around the world. This strategic move aims to build on the brand's existing momentum and drive growth through targeted investments and partnerships. A Cold Wall is revamping its logistics to improve delivery times and reduce costs for US customers. As part of this effort, the brand will begin using a US-based fulfillment center from February 2027, allowing it to speed up shipping and better serve American clients. The company is also finalizing plans for a US showroom that will represent A Cold Wall for the upcoming FW27 season. This strategic move aims to increase the brand's visibility in the US market and facilitate relationships with key retailers and partners. Four Marketing, the group behind this initiative, has extensive experience building and acquiring UK businesses for various brands. Its portfolio includes notable labels such as Stone Island and CP Company, acquired through Four Marketing's own development efforts. A Cold Wall is seen as a prime opportunity for Four Marketing to apply its expertise in shaping the creative direction of a respected British menswear brand. Joshua Bullen's appointment as Designer in Residence for A Cold Wall marks a return to fashion design after his departure from Kenzo, where he served as design director under Nigo. This move follows his previous role as menswear design director at Givenchy, which he held after spending over a decade at Stone Island. Bullen is currently working closely with the brand's product department to develop its forthcoming collection, which will feature tailoring made in London. The new collection is set to be showcased in Paris during the January menswear fashion week as part of a broader cultural program that includes an exhibition and music component. The goal behind this collaboration, according to Banks, is to create an identity for A Cold Wall that builds on Ross's original vision without attempting to replicate it. --- Source: [Vogue](https://www.vogue.com/article/a-cold-wall-names-givenchy-and-kenzo-alum-joshua-bullen-designer-in-residence) Published by News Central Site: https://newscentral.site/a-cold-wall-appoints-joshua-bullen-as-designer-in-residence/