Metro Manila (NCS Philippines) — Since 2018, Ginebra San Miguel Inc. (GSMI) has been paying tribute to a brand new breed of heroes, who’ve confirmed compassion amid attempting occasions.

Now in its fourth yr, the Ginebra Ako Awards continues its efforts to honor exemplary organizations and people who’ve proven malasakit and went past their name of responsibility to serve their countrymen amid the COVID-19 pandemic.

Inspired by GSMI’s newest marketing campaign “Tumitindi ang Bagong Tapang ng One Ginebra Nation,” the 4th Ginebra Ako Awards has acknowledged the efforts made by 4 organizations which have responded to the wants of communities severely affected by the pandemic.

First is the Fernando C. Amorsolo Art Foundation. Formed by the Amorsolo kids in 2003, the muse is devoted to preserving the legacy of the primary nationwide artist by selling his distinctive fashion and spreading his inventive imaginative and prescient, which is to immortalize Filipino tradition by way of visible arts. This is achieved by constructing museums and conducting workshops in numerous areas.

The basis is finest recognized for its Bayanihan Art Workshop, which has gone on-line to succeed in out to folks from all walks of life and assist them battle melancholy and stress amid the pandemic.

Fernando Amorsolo Lazo, government director of the Fernando Amorsolo Art Foundation, mentioned the free workshop is a giant factor for his or her college students, particularly individuals with incapacity, because it helps them uncover their abilities.

A social enterprise additionally acquired recognition from the GSMI this yr.

Married couple Ace and Andie Estrada helped native farmers promote their greens through the lockdown. This was made potential by forming the Rural Rising Philippines.

Rural Rising Philippines has launched an internet platform the place clients may buy numerous forms of crops and different produce in bulk from farmers in Baguio, Pangasinan, Aurora, and Zamboanga. The group can also be devoted to harnessing the potential of the countryside and fostering rural prosperity by way of agri-entrepreneurship.

Nakakasakit ng loob na ‘yung nagpo-produce ng ating pagkain ay ‘yung most ignored sector ng society. As an ordinary person, parang ayaw mong may nakikitang nasasayang at ang daming nagugutom. ‘Yun ang nagtulak sa amin na magbuo nito,” Ace mentioned.

[Translation: It hurts to see that those who produce our food are the most ignored in the society. As an ordinary person, you don’t want to see anything wasted and many go hungry. These pushed us to form the organization.]

Another awardee is the Gawad Kalinga (GK) that’s recognized for creating poor communities and constructing homes.

GK has launched the Barangay Walang Iwanan Program to advertise bayanihan to assist enhance the lives of some 100,000 communities. Through its huge community of companions and volunteers, GK delivered help the place and when it’s wanted, particularly through the pandemic.

Sa Barangay Walang Iwanan, ang hangarin ay paano natin malo-localize ‘yung solutions. We hope to create this on-ground platform and connect them to online solidarity,” mentioned GK government director Dan Bercasio.

[Translation: Barangay Walang Iwanan aims to localize solutions.]

This yr, GSMI cast a partnership with GK for the Barangay Walang Iwanan Program. Through the “Bagong Tapang Jersey and Cap Collection Promo,” GSMI gave customers a platform to assist out as a part of the proceeds of each jersey or cap bought go to the farmers in Sariaya, Quezon and fishermen in Barangay Bagumbayan, Pililla, Rizal.

The fourth recipient of the award is The Courage To Be Kind Foundation.

The basis was established by medical doctors Glenda Canlas and George Canlas after their son Benjamin Canlas died on the age of 17. He was very devoted to helping others. There was a time when Benjamin used his financial savings to have a meals vendor’s bike fastened. This was the inspiration behind the muse.

As public transportation was very restricted through the lockdown, many individuals needed to stroll for hours to get to their jobs. To assist out, Benjamin’s mother and father gave away bikes to development staff, safety guards, and retailer clerks who struggled to get to work. They have been nominated by their mates, relations, and colleagues.

“It was Ben’s passing that brought us to this mission. We came together to do something that would be significant in a time of a pandemic. Let’s be kind to people who are not seen. Kindness is possible. Kindness is the way forward for everyone,” mentioned Dr. Glenda Canlas, founding father of The Courage To Be Kind Foundation.

Through the initiative, Benjamin’s love for others has lived on.

Checkout the mini-documentary collection in regards to the awardees on NCS Philippines. The documentaries inform their tales of braveness and compassion amid the well being disaster. Each awardee acquired ₱25,000 and a trophy.






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